The Swiss family business PKZ works with the Web2Print business solution from Staffel Medien AG. The marketing department independently creates and orders invitations online for events in almost 40 PKZ stores in Switzerland.
A successful example of how to implement printed matter with changing data fields, i.e. changing texts and images, using a template.
PKZ organizes customer events in spring and autumn. We entered the invitation templates into their personal web-to-print store according to PKZ’s corporate design specifications. The customer can change the images, texts and logos depending on the event and requirements. Invitations created by the customer in their personal portal are printed by us in the desired quantity. The currently selected addresses are printed on envelopes and sent out on time.
A simple and reliable way of adapting recurring printed matter to the current situation and producing it in a time and cost-saving manner.
What we also see as a big plus is that, although we implement the card online, there are people in the background who can be informed immediately in the event of any uncertainties or last-minute changes, which still leads to personal contact and means that not everything is carried out from a computer.
Web to print: What are the advantages?
From printing to dispatch, everything is done via an online application.
- Simple structures so that users can quickly familiarize themselves and use Web to Print.
- Documentation that shows step by step how to use the online printing platform.
- The invitation card is created in no time at all, without having to go through an agency or graphic designer.
Misunderstandings in communication are thus reduced to a minimum. - Specially created, company-specific templates give the invitations a consistent “look and feel”.
- Web to Print is mobile: simple reordering via cell phone.
- The selected addresses are also uploaded digitally via Web to Print.
- Lettershop: Enveloping the invitations and sending them by post.
- Address splitting: Separate dispatch of invitation cards to the stores for personal delivery to customers.
- Consistent print and paper quality.
Different stages of printing via online platforms
Web to print platforms can be perfectly adapted to the needs of marketing. A rough demarcation results from the functions that are mapped in the templates:
These printed materials include letterheads, envelopes, presentation folders and the like. These are permanently stored and can be ordered in compliance with CI/CD in the shortest possible time via our Web2Print Business portal
Business cards for new employees in the company are particularly easy to create. The template has a fixed design so that all the company’s business cards have the same appearance. Personal data such as surname, first name, function and contact details can be easily entered. The software then generates the finished business card, which can be ordered. This card is available in the system for later reorders.
Create invitations and recurring flyers even more flexibly. The templates can be created as flexibly as desired by the user. For events, invitations and other occasions, images and texts can be filled into predefined placeholders.
This makes creation via web-to-print efficient. Users only need to select the data in the appropriate size and quality.
Design your documents and printed matter from scratch. With the visual design tool, there are virtually no limits. The prerequisite, however, is know-how in the use of graphic tools such as Indesign or similar.
The Web2Print Business portal adapts to your internal processes. In a small company, one user with full authorization is usually sufficient. For larger companies, a complex rights management system can also be implemented to map the internal approval processes.
On request, we can create interfaces so that our platform can communicate with your system.
Get started with web-to-print now
Use our digital tools for the creation, procurement and management of printed materials. Your everyday life becomes easier. Web to Print adapts to your requirements: From the quick procurement of stationery to full integration into your ordering process with defined user rights.
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Ralf Weissbaum
044 289 89 10