Campaigns
Promote products and services with a time-limited campaign and a defined goal. Increase sales and profits and strengthen market position.
The term “campaigning” refers to the combined use of instruments from integrated communication (coordination of the content and form of all a company’s communication measures) that are suitable for bringing about change.
The trick now is to pull out all the stops to get people to change their behavior, their thinking or their attitude in order to achieve a defined goal. To this end, we select the most effective means and the most efficient way to strategically achieve a desired goal with a leverage effect.
The subsequent success of the advertising campaign depends on campaign management. If a potential customer receives relevant information or the right communication channel is chosen, there is a high probability that the customer will be interested in a product or service.
IDEA
- Analysis
- Realization
- Schedule
- Advertising material
- Media selection
- Budget planning
- Target group
- Goal
Campaign management is used for the efficient planning and implementation of marketing campaigns and runs through different phases for each campaign. The objectives of the individual campaigns can vary, but are always part of a strategic corporate objective. The aim of every campaign is to ensure that every customer receives the right information offer with the right communication style via the right communication channel at the right time. Here, the needs of the customer are at the center of every action.
The 5 phases of campaign management
When planning a campaign, the company defines the objectives and the appropriate strategy.
We take these specifications and draw up the requirements framework for the time schedule, personnel requirements and the necessary budget.
We constantly review these parameters with the client’s decision-makers, as they are always part of the campaign.
Responsibilities are now assigned for the individual tasks and dependencies and legal framework conditions are checked to ensure that a campaign can be carried out at all and that no delays occur. A major focus here is on choosing the right software, which is used for administration, reporting and as a control instrument.
Those responsible now carry out the assigned and agreed tasks according to plan. The preparation of the campaign implementation is also part of this phase. These include the following tasks:
- Target group analysis
- Target group identification (demographic, socio-economic and psychographic characteristics)
- Creation of personas
- Creation or review of logo and corporate design
- Creation or review of graphics and visual language
- Creation or verification of text elements
- Simulation of the advertising message in a real environment
The previously implemented advertising message is published and played out on the appropriate channels (online and offline). Monitoring plays an important role in ensuring that a campaign can be permanently observed and adjusted if necessary.
This final point is very important so that the success or failure is visible and the appropriate lessons can be learned.
* Mandatory fields
Information on data protection, revocation, logging and the performance measurement covered by the consent can be found in our data protection declaration
Ralf Weissbaum
044 289 89 10