From concept to print, everything from a single source
Finding an idea for an image brochure for your own company is not always easy. They often lack the time, know-how and sufficient distance from their own company.
That’s why the Zurich-based kitchen manufacturer Bolmo Interieur AG commissioned us to create the design for the company brochure, produce the content and print a portrait in line with the corporate design.
In communication, the image brochure is used as initial information with condensed content and information with an attractive design. In marketing, it is a portrait of services with a strong focus on branding. The brochure can range in size from one page to a booklet.
Create image brochure
What steps have we taken?
- First steps – the idea is born:
Collect ideas, brainstorm, organize, evaluate and discard them, create an initial design concept. - Creation – it gets concrete:
Let different layouts compete against each other, collect, write and condense texts.
Create core elements of the design, write title and main statements. - Images and texts – it becomes visible:
Define visual language, select images and create categories.
Design of the image brochure with developed text and visual language. - A good choice – the customer decides:
Creation of 3 presentation brochures, which are presented to the customer for decision.
Printing technology for the image brochure
- Length 16 pages
- Format 250 x 150 mm
- Creation ‘Good for printing’ (color print on original paper, finished)
- Creation of ‘final artwork/print file’ after print approval
- Create PDF for electronic dispatch (double pages)
- Digital printing: 4-color scale on both sides, print with edge trim
- Finishing: wire stitching – fold sheets, collate, wire stitch twice in the bundle, cut to size on 3 sides, band, pack in boxes and label
- Paper: PlanoArt bright white FSC 170 g/m²