Postcard marketing is the proven and effective method in the cross-media marketing mix for creating impulses with customers, establishing a dialog and eliciting reactions. You can score equally well with a cost-effective, personalized mass mailing or a personal, handwritten postcard.
Who is postcard marketing suitable for?
- For all companies that want to strengthen their customer loyalty and win new customers.
- If you are looking for an effective direct marketing method that is particularly appealing to your customers in the digital age
- Online retailers who want to create impulses and purchase incentives for their customers
What is postcard marketing?
Postcard marketing is a form of direct marketing in which companies send postcards to their customers or potential customers.
It is an offline marketing strategy that has also proven its worth in the digital age. Postcards can contribute to customer loyalty, the acquisition of new customers and an increase in brand awareness.
Personalized, handwritten postcards
The personal, handwritten postcard is the most personal way to stay in touch with customers. The postcards are written and personalized by hand. This gives the customer the feeling that they are really important.
Personalized mass mailing of postcards
Personalized mass mailing of postcards is a marketing strategy that is tailored to the individual needs and interests of your customers. Postcards are sent to a large number of customers, but each card is personalized to appeal to the customer.
Why is postcard marketing effective?
- High attention: In contrast to e-mails, which often end up unread in the spam folder: Postcards immediately catch the recipient’s eye.
- Personality: Postcards are more personal than digital advertising. You can appeal to the recipient emotionally.
- Cost efficiency: Postcard marketing is a cost-effective alternative to digital advertising measures.
- Postcards utilize the entire range of sensory experiences of print advertising: special shapes, coatings, scents, haptics and much more.
How postcard marketing works
- Personalization: The more personal the better. Speak directly to the customer to gain their trust
- Creativity: Anything that increases attention in a meaningful way is permitted.
- Perfect address data is the basis of every direct marketing campaign
Postcard - Ideal addition to the marketing mix
Use the postcard as part of your cross-media marketing mix and expand the channels on which you address your customers. To achieve this, make sure that you address your customers personally. A creative design with a clever division of your message on both sides increases the recipient’s attention. Once you have opened the dialog, prompt the customer to take the next step and provide further information with a call to action or answer option. Integrate a measurement tool such as personalized (QR) codes or URLs to measure the results of your campaign.
Tips and examples:
- Merci – Thank you with a personal postcard for a good order, a successful project .
- “En Guete” – Invite your customer to dinner.
- % discount % – As a bulk mailing to boost sales with an incentive or as a personal card to thank a good customer for their loyalty.
- Welcome employees personally with a postcard before their first day at work.
- Promote a product – Send a postcard to promote a new product. Efficient for online and stationary retail.
- Invitation – Invite guests personally to an event.
The advantages of postcard marketing
Mass mailing of postcards with personalized content
- High reach and visibility of the message
- Cost efficiency: attention and costs are in a favorable relationship
- Personal customer approach
Personally handwritten postcard
- Maximum attention and appreciation from the customer – you can’t reach your customer more individually
- Personal and individual: score points with the design in addition to the personal message
- Positive brand loyalty through a personal approach
Advantages of the postcard in the cross-media marketing mix
- Increase the reach and visibility of your campaign to support other marketing channels
- Increase customer loyalty and retention
- Key performance indicators are measurable
We would be happy to show you how to successfully advertise to your customers with postcards.
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Ralf Weissbaum
044 289 89 10