Print or digital?
A question that we encounter time and again today when it comes to the storage and dissemination of information.
But what is really behind the myths and facts about print and paper?
Myth
Digital media are more environmentally friendly than printed paper.
Fact
The CO2 footprint of digital media is often larger than that of printed paper. Digital devices require large amounts of energy and rare earths during production, they consume electricity and generate electronic waste. Paper, on the other hand, often comes from sustainably managed forests, is biodegradable and recyclable.
Myth
Printing on paper has a major negative impact on the environment.
Fact
The paper industry has made enormous progress in terms of sustainability in recent years. Many Companies rely on environmentally friendly production methods such as the use of recycled paper and the promotion of sustainably managed forests.
Myth
Paper production destroys the forest and leads to deforestation.
Fact
However, many trees are planted specifically for paper production and are managed sustainably. Responsible forestry can protect forests in the long term and safeguard biodiversity.
Myth
Digital media are cheaper than printed media.
Fact
However, this depends on various factors such as the support or the type of material. In some In some cases, the production of digital content can be more expensive than printing a large number of printed materials.
Myth
Print is dead and is being completely replaced by digital media.
Fact
Despite the digital age, print remains an important part of the media world. Many people appreciate the haptic experience and there are still people who, for various reasons, have no or only limited access to digital media. In addition, printed advertising materials are still very effective. Studies have shown that printed advertising is more memorable and has a longer-lasting effect on consumers than digital advertising.
Myth
Paper wastes valuable resources.
Fact
The paper industry maintains an effective circular economy, minimizing the resources (water and energy consumption) used in printing paper.
Myth
The paper industry is one of the main contributors to global greenhouse gas emissions.
Fact
Most of the energy used for paper production is renewable and the carbon dioxide intensity is surprisingly low.
Ultimately, there are many myths and facts about print and paper. It is important to be aware of the advantages and disadvantages of printed and digital media.
Both have their own strengths and weaknesses and can be suitable and used differently depending on needs, preferences, situation and goals. A combination of printed and digital media can provide an effective and versatile communication strategy.